Julia Media Blog 1

1) How does Mistry suggest advertising has changed since the mid-1990s? The advertising became a lot more sexually-focused since 90s, there're also some homosexual images still dominated with heterosexual ads with stereotypical characters.  2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? There was a lot of confusion when it came to role of women after the WW2, which escalated to a little identity crisis. Men, trying to keep their dominant position in society, tried to argue that working women have 'dangerous consequences to the home'. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? The second that women started to experiment with things like make-up and clothes that they enjoyed, the  'dressed up' woman was instantly portrait as brainless and an accessory.  4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? The theory of

  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' The section 'who are you?' is about  constructing an image to communicate  our identity. There's a difference between who we think, want and want to be seen to be. 2) List five brands you are happy to be associated with and explain how they reflect your sense of identity. nike,  apple,  marvel comics, gucci.  I feel like the concept of the of a well prospering company also depends on positive association when we hear the name of their brand. All of the brands above have a positive response from the costumers.  3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I feel like modern media is a more focused on the 'style' then a 'substance'. That means that people care more about

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. The advert shows the diversity in young London and the way that you really have to give all you've got to actually be someone. And that's what the ad tries to show; that working hard is what makes you a Londoner.  2) Read this  BBC feature on some of the people in the advert . How does the advert use celebrities and less well-known people to create stories in the advert? The ad has a lot of different celebs, but it also include some unknown faces right next to them. Also throughout the whole video we see London in a way that is not usually represented. We're not in central London, admiring the architecture, but in the streets further away, with people talking with their local slang, in their everyday life. It shows the audience that no metter if you're a celebrity or not, you can still make it to the top