Julia Media Blog 1

1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Language: Reading an image - advert analyses 4)  Reception theory 5)  Semiotics: icons, indexes and symbols 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - Bandura and Cohen - moral panic 12)  Audience theory: Media Effects factsheet 13)  Industries: Ownership and Control 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Industries: Brand Values and Lines of Appeal 18)  Representation: Introduction - Taken trailer analysis 19)  Representation: Theory - MM article and application of theory 20)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 21)  Representation: Feminist theory 22)

Media Magazine reading Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our  Media Magazine archive is here ). 1) What are the two texts the article focuses on? Pan Am and Beyonce's 'Why Don't You Love Me' 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? The idea of a male gaze, which is the idea of sexualized madia pieces that are use to entertain male audience. 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? I feel like these texts show a different type of feminism, but they definitely don't show that there's no need of feminism anymore. 4) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Male Gaze- the way that the movies are made for male visual pleasure. Post-feminism- the time where feminism won't be needed anymore because the genders will be equal. Femini

Ideology - final tasks (MM52 reading) Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The overview of The Hunger Games as an extreme of political over-powering and contrary between 'districs'. 2) What view of capitalist ideology is presented in the Hunger Games films? ' Capitol are the consumers, and the starving districts are their providers.' 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The Hunger Games films represent media as a form of manipulation that has bad (the Capitol controling the district with fear and distracting them from being rebelious) and good side (Katniss being able to spread hope and voice of encouragement to other districts). Page 48:  They Live  - Understanding Ideology 1) Read the article and summarise it in one sentence. The artical talked about the ideaology in the film, the way that we ar

TEDx talk by Everyday Sexism founder Laura Bates 1) Why did Laura Bates start the Everyday Sexism project? It started of with her experiencing a lot of 'every day sexism' in ome week. Only because is happened so close in time she realised how women are used to things like that, so she wanted to hear stories of other women. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? I think it will always be required because just noe, after years and years of existance women are finally acknowledging the issue sexism and even though the world nowadays is better, men are favored and are payed more. It's sure that this issue will go on longer then we expect because thre are so many things that still feels normal for women. 3) Why was new technology essential to the success of the Everyday Sexism project? Not only people in England or USA have problem with sexism and the new technology helped t

Clip from BBC Question Time with Russell Brand and Nigel Farage. 1) What examples of  binary opposition  can you suggest from watching this clip? Rich + poor Nationalism + globalist working class + middle class Audience + panel 2) What  ideologies  are on display in this clip? There are two binary opposition ideologies that say that a) immigrants are bad for the country and take jobs from people living in Britain b) immigrants don't do any harm to the country therefore they shouldn't be blamed for all that's happening in Britain Divergent Official Trailer -2014 1) What examples of  binary opposition  can you suggest from watching your clip? freedom of mind + specified groups of society equalibrium + disequalibrum humble + arrogant boy + girl reality + dreams good + bad 2) What  ideologies  are on display in your clip? - you can be anyone you want to be - love is stronger then anything

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some very good ideas here: you're clearly revised (Q1) and I really like how you've engaged with the debate in Q3. EBI: Revise public service broadcasting. Q3 needs more depth + detail for the top level. Planning may help with this. You definitely need to cover both sides of the argument... don't just accept media is dangerous, discuss the positives too.  2) Read the  mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment. 1st :  Synergy allows companies to maximise profit from a brand (e.g. Harry Potter) by branching out into other platforms, merchandise or products. 2nd : BBC and Channel 4 shouldn’t produce popular programmes such as Strictly Come Dancing as this is unfair on commercial broadcasters struggling to survive in the digital age. Instead

1) Why is representation an important concept in Media Studies? 'The word representation itself holds  a clue to its importance.' Representation is what we associate with a certain  person, place, object or idea being  represented. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The idea of the person on the photo can be changed and manipulated by many people in media industry to create a scandal so that the audience will be entertained. The person on the picture is actually a different person than what the producers and photographers make of her.  3) Summarise the section 'The how, who and why of media representation' in 50 words. It's mostly about the needs and the expectation of the audience, also about genre codes and how the limit the development, the narrative that would cover all the 3 important questions and that every small detail is imprtant and has an impact on the words and storytelling. 4) H