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Ideology - final tasks

Ideology - final tasks (MM52 reading)

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

 The overview of The Hunger Games as an extreme of political over-powering and contrary between 'districs'.

2) What view of capitalist ideology is presented in the Hunger Games films?

'Capitol are the consumers, and the starving districts are their providers.'
3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

 The Hunger Games films represent media as a form of manipulation that has bad (the Capitol controling the district with fear and distracting them from being rebelious) and good side (Katniss being able to spread hope and voice of encouragement to other districts).

Page 48: They Live - Understanding Ideology

1) Read the article and summarise it in one sentence.

 The artical talked about the ideaology in the film, the way that we are manipulated and everything has a true massage.

2) What are the four accepted ideological beliefs in western societies highlighted by the article?

 Money = happiness
Consumer goods = fulfilment 
Marriage/Family/Children = Happiness
obesience/Work = Fulfilment

3) What does Gramsci's theory of hegemony suggest about power and ideology in society?

 It suggests that the dominant class has a control over other classes by making tchem see the world in a way that things become 'natural' and a 'common sence'.


4) What does French theorist Louis Althusser suggest about ideology and consumerism?

 He suggests that there are two types of control: physical, led by fear, and led by community and certain groups that we belong to.

5) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

 I think that there is some kind of true behing all of this, but it's a bit of an overexaggeration. I can agree on the fact that we are controlled my media in some way, but it was created only because that's what people really want. The convenience of not knowing is what people were used to from far before media. All we ever wanted is comfort, pleasure and safety. Media does, indeed, use it to control people's choices, but at the end of the day media were created to give people pleasure and cofort of easy choosing.

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