binary oppositions and ideology

Clip from BBC Question Time with Russell Brand and Nigel Farage.

1) What examples of binary opposition can you suggest from watching this clip?

Rich + poor
Nationalism + globalist
working class + middle class
Audience + panel

2) What ideologies are on display in this clip?

There are two binary opposition ideologies that say that
a) immigrants are bad for the country and take jobs from people living in Britain
b) immigrants don't do any harm to the country therefore they shouldn't be blamed for all that's happening in Britain

Divergent Official Trailer -2014

1) What examples of binary opposition can you suggest from watching your clip?

freedom of mind + specified groups of society
equalibrium + disequalibrum
humble + arrogant
boy + girl
reality + dreams
good + bad

2) What ideologies are on display in your clip?

- you can be anyone you want to be
- love is stronger then anything

Comments

Representation theory

1) Why is representation an important concept in Media Studies? 'The word representation itself holds a clue to its importance.' Representation is what we associate with a certain person, place, object or idea being represented. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The idea of the person on the photo can be changed and manipulated by many people in media industry to create a scandal so that the audience will be entertained. The person on the picture is actually a different person than what the producers and photographers make of her. 3) Summarise the section 'The how, who and why of media representation' in 50 words. It's mostly about the needs and the expectation of the audience, also about genre codes and how the limit the development, the narrative that would cover all the 3 important questions and that every small detail is imprtant and has an impact on the words and storytelling. 4) H...

Score advert and wider reading

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising - Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? At the beginning, 60's advertising agencies relied more on creative instinct in planning their campaigns then of actual research. The visual aspect was simply more important. The “new advertising” of the 1960s took its cue from the visual medium of TV and the popular posters of the day.The posters relied more on photography then illustration. 2) What representations of women were found in post-war British advertising campaigns? In the times of p...

Videogames - Metroid Prime 2: Echoes

Metroid Prime 2: Echoes - blog tasks Create a new blogpost called 'Metroid Prime 2: Echoes case study' and complete the following in-depth tasks. Language Analyse the game cover for Metroid Prime 2: Echoes (above). 1) How does the cover communicate the genre of the game? It's very Si-Fi, a lot of cold colours, suggesting that the game will contain a lot of adventure/action narrative. The cover often expresses the genre through the character holding a weapon which is a prop, conveying the theme of action and adventure. 2) What does the cover suggest regarding gameplay and audience pleasures? Escapism - the game is si-fi, a totally different world- the audience can divert from reality. Multiplayer - playing with other people. 3) Does the cover sexualise the character of Samus Aran? Why/why not? Costuming does not concentrate on her type of body; however, it can be argued that it accentuates her curves in some respects, which identifies her as...

Julia Media Blog 1

Search This Blog