1) Introduction to Media: 10 questions 2) Media consumption audit 3) Language: Reading an image - advert analyses 4) Reception theory 5) Semiotics: icons, indexes and symbols 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - Bandura and Cohen - moral panic 12) Audience theory: Media Effects factsheet 13) Industries: Ownership and Control 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Regulation 17) Industries: Brand Values and Lines of Appeal
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1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?') 1.1 Do you play violent video games and/or watch violent films? Are you violent in ‘real life’? I don't play any video games but I do watch action films quite often. I am not violent, if not even an opposite. 1.2 Do you ever see a product advertised on TV or on the internet and decide you want to buy it? No, not really, it's more like when I see an ad of a product I'd rather not buy it and use my trusted products instead. 1.3 Have you ever seen a documentary which has drawn your attention to an issue which you now feel strongly about? Yes, I watch documentaries all the time. They're mostly about mature or WW II. 2) What are the four categories for different effects theories? Direct Effect Theories Diffusion Theories Indirect Effect Theories The Pluralist Approach 3) What are the examples provided for the hypoder
1. Apple 2. Audi 3.Primark 1. 100 w. The Apple company is well known company that is associated with aesthetics and usability of their products. The brand is actually more expensive then an actual product, although the product is actually a really high quality and work the best for teenagers but I'm sure that older and younger people are able to successfully use this product. All of the products are linked to each other and work best that way and that's also one of the great ideas when it comes to marketing and selling this product. 10 w. Apple is a brand aimed at aesthetics and compatibility. 1 w. Compatibility 2. 100 w. Au di is an automobile manufacturer that designs, engineers, produces, markets and distributes vehicles. Their cars are very luxurious and have a lot of admirers. The brand, similar to Apple company, is what makes their cars more expensive then other companies in automotive industry. Their products are often compered to limos as well as sport
Ofcom report Read the first few pages of this Ofcom report into Public Service Broadcasting in 2017 . 1) How does the report suggest that TV viewing is changing? It suggests that a lot of people are viewing content in different ways; by using tablets and phones instead of a n actual TV. Also there's a gap that's getting bigger between time that young and old people spend on watching broadcasting TV. Young people in 2018 rely more on social media and on-demand TV, rather then news on and actual television. 2) What differences are highlighted between younger and older viewers? The time spent on broadcast TV is a lot different between young and older people. Older people rely on news and old programmes, while the small amount of teenager that watches broadcasting TV focus on reality shows. 3) Does the report suggest audiences are satisfied with public service broadcasting TV channels? It doesn't say anything about negative opinions from the public, it just tells
1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think that media aren't the only cause for people to act violent, but it has an influence on the way that people anti-socialise. With phones and social media we're simply forgetting how to act around people face to face. Although if it comes to media like video games, I do agree that is has an influence on the violence in society. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Today teenagers on social media are mainly focused on apps like Instagram or Snapchat, where there are a lot of people using the modeling theory. We see all the men and women on social media, with perfect bodies sponsoring a tea or candy to loose weight or have stronger hair, and seeing them use th products makes us bu
Hypodermic needle model 1) Read this Mail Online article about the effects of video games . How does this article link to the hypodermic needle model? The Mail magazine shows a negative side of playing violent video games. This article has a lot of hypodermic needle theory. It shows that media has a bad influence on our behaviour. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? It blames everything on the violent video games and calls the 15-year-old a 'baby faced loner' saying that he rarely leaves his room. The Daily Mail newspaper just assumed that 100% of this behaviour is caused by video games, not by e.g. family issues or anger issues that existed before he started playing video games. Two-step flow model 1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today? The two-step flow model
Media presentation https://drive.google.com/open?id=1h0tqfpVFx1741BryOsBWB8C5YwfC3olN
1) Total: 21 WWW: Although the grade isn't where you want it to be eventually there is leads of potential here and you offer insight in Q2 + Q4. You are thinking like a Media student and that will help you massively over the next 2 years. EBI: - The key aspect holding this back are based around theory: narrative theory in Q1 and genre theory in Q3. Revise that! - Written English is clearly on aspect we need to keep working on but I'm sure over two years you will be fine. - Look over the mark scheme in detail to see the kind of answers that would result in a top grade. 2) Q1: Propp’s character types: urban hero established through costume and props Q2: Differences: Ill Manors allows us to 'get to know' the character while Nike is deliberately ambiguous; both use sky background to create meaning. Q3: Neale “repetition and difference” – allows producers to evolve genre but maintain audience; Abercrombie “television producers set out to
1) Introduction to Media: 10 questions 2) Media consumption audit 3) Language: Reading an image - advert analyses 4) Reception theory 5) Semiotics: icons, indexes and symbols 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions
1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium. Mystery/Science Fiction film 'Divergent It's a great example of equilibrium, disequilibrium and new equilibrium in a text. At the beginning the world was synchronised and divided by fractions, but after the main character discovers that she doesn't fit in, everything starts to fall into pieces. The climax happens when the main character overcomes the villain and there's a new word where they run away to start a new life without fractures. 2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. Teen drama, Horror fiction, Comedy-drama series 'Teen Wolf' Setting: at the beginni