psychographics presentation

Score advert and wider reading

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising - Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? At the beginning, 60's advertising agencies relied more on creative instinct in planning their campaigns then of actual research. The visual aspect was simply more important. The “new advertising” of the 1960s took its cue from the visual medium of TV and the popular posters of the day.The posters relied more on photography then illustration. 2) What representations of women were found in post-war British advertising campaigns? In the times of p...

Representation theory

1) Why is representation an important concept in Media Studies? 'The word representation itself holds a clue to its importance.' Representation is what we associate with a certain person, place, object or idea being represented. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The idea of the person on the photo can be changed and manipulated by many people in media industry to create a scandal so that the audience will be entertained. The person on the picture is actually a different person than what the producers and photographers make of her. 3) Summarise the section 'The how, who and why of media representation' in 50 words. It's mostly about the needs and the expectation of the audience, also about genre codes and how the limit the development, the narrative that would cover all the 3 important questions and that every small detail is imprtant and has an impact on the words and storytelling. 4) H...

Narrative in advertising

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. The advert shows the diversity in young London and the way that you really have to give all you've got to actually be someone. And that's what the ad tries to show; that working hard is what makes you a Londoner. 2) Read this BBC feature on some of the people in the advert . How does the advert use celebrities and less well-known people to create stories in the advert? The ad has a lot of different celebs, but it also include some unknown faces right next to them. Also throughout the whole video we see London in a way that is not usually represented. We're not in central London, admiring the architecture, but in the streets further away, with people talking with their local slang, in their everyday life. It shows the audience that no metter if you're a celebrity or not, you can still make it to the top...

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