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Representation theory


1) Why is representation an important concept in Media Studies?

 'The word representation itself holds a clue to its importance.' Representation is what we associate with a certain person, place, object or idea being represented.

2) How does the example of Kate Middleton show the way different meanings can be created in the media?

 The idea of the person on the photo can be changed and manipulated by many people in media industry to create a scandal so that the audience will be entertained. The person on the picture is actually a different person than what the producers and photographers make of her. 

3) Summarise the section 'The how, who and why of media representation' in 50 words.

It's mostly about the needs and the expectation of the audience, also about genre codes and how the limit the development, the narrative that would cover all the 3 important questions and that every small detail is imprtant and has an impact on the words and storytelling.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?

 The theory fits right in because different groups can be represented by the director in their own way, but the oppositional reading of the character can completly destroy the text and offend the represented group. 

5) How has new technology changed the way representations are created in the media?

 I think the technology changed the representation for a lot of teenagers in a way that is quite disturbung. The idea of social media being right inside of your packet has a huge impact on mentality of young people. The internet is filled with photoshoped bodies and faces that went thought numerous sugeries.

6) What example if provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?

 British national identity is the ideology and a significan things that make Britain. It's sometimg like Big Ben or Fish and Chips or David Bekham. 

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