1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert.
The advert shows the diversity in young London and the way that you really have to give all you've got to actually be someone. And that's what the ad tries to show; that working hard is what makes you a Londoner.
2) Read this BBC feature on some of the people in the advert. How does the advert use celebrities and less well-known people to create stories in the advert?
The ad has a lot of different celebs, but it also include some unknown faces right next to them. Also throughout the whole video we see London in a way that is not usually represented. We're not in central London, admiring the architecture, but in the streets further away, with people talking with their local slang, in their everyday life. It shows the audience that no metter if you're a celebrity or not, you can still make it to the top.
3) Read this AdWeek feature and interview on the Nike London advert. How did the advert use technical codes (camerawork, mise-en-scene, editing etc.) to help create narratives that could connect with the audience?
4) What representation of London does the advert offer?
It represents people in London as a hard working, diverse and creative people that give everything they've got to show that they can do it. It doesn't show rich people that are already on top of London Elite, but people that want to get there and are determinate to get there.
5) Why might this advert appeal to an audience?
It shows the diversity between nationalities, gender, race, classes, ages and way more. That gives a range os audience to associate with. And the way that the whole add takes place in radom streets in London makes it even better because it's not what we're expected to see.
The advert shows the diversity in young London and the way that you really have to give all you've got to actually be someone. And that's what the ad tries to show; that working hard is what makes you a Londoner.
2) Read this BBC feature on some of the people in the advert. How does the advert use celebrities and less well-known people to create stories in the advert?
The ad has a lot of different celebs, but it also include some unknown faces right next to them. Also throughout the whole video we see London in a way that is not usually represented. We're not in central London, admiring the architecture, but in the streets further away, with people talking with their local slang, in their everyday life. It shows the audience that no metter if you're a celebrity or not, you can still make it to the top.
3) Read this AdWeek feature and interview on the Nike London advert. How did the advert use technical codes (camerawork, mise-en-scene, editing etc.) to help create narratives that could connect with the audience?
4) What representation of London does the advert offer?
It represents people in London as a hard working, diverse and creative people that give everything they've got to show that they can do it. It doesn't show rich people that are already on top of London Elite, but people that want to get there and are determinate to get there.
5) Why might this advert appeal to an audience?
It shows the diversity between nationalities, gender, race, classes, ages and way more. That gives a range os audience to associate with. And the way that the whole add takes place in radom streets in London makes it even better because it's not what we're expected to see.
Comments
Post a Comment