Read the Men's Health Media Pack in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions:
1) How does the magazine introduce itself?
Men’s Health is the biggest-selling men’s lifestyle magazine, both in the UK and worldwide.
It puts down the fact that they're better then their rivals.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It's very confident about its context. It's very dominant and the text seems like a good representation of masculinity shown through text.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men’s Health has the highest copy sales, highest readership and highest number of ABC1 and AB readers
4) What is the difference between circulation and readership?
Circulation is the actual number of copies printed and distributed. Readership is an estimate of how many people read the magazine in total.
5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].
Circulation: 180,000
Readership (ABC1 men): 643,000
Readership (AB men): 321,000
6) How do readers generally interact with the digital version of the magazine?
Most readers communicate with the magazine's digital version via mobile (68%). Another 11% tablet access to the journal and 21% access.
7) How many people do Men's Health reach across social media platforms?
1 million people through- Facebook: 944k, Twitter: 285k, Instagram: 66k
8) What is the audience profile for Men's Health readers?
Age range: 25-44
905k are ABC1
700k have a degree
200k earn over £50k
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
The readers spend aout £1.1 billion on fashion a year.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The value of Men's Health readers is £ 4,123. This represents the fact that the ABC1 demographic is the majority of readers.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of readers use moisturiser every day.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men's Health readers spend £238m a year on sportswear (including swimwear and trainers)
702k own a wearable device.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active- sportswear, Synchronised- watches, and Epicure- food and drinks.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
It definitely suggests that the readers are aged between 25-45 that are interested in a luxry lifestyle and getting the best help when it comes to their fittnes, fashion and health.
15) What additional brand extensions do Men's Health offer?
Survival of the Fittest- it's a race in UK, 4 events that quests about 15000 people.
16) What are the global statistics for Men's Health?
International editions: 37
Countries published: 60
Global circulation: 4.5 million
Global readership: 26.7
Websites: 25
Uniques: 23.7 million
Social Media Footprint: 19.3 million
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
It definitely shows
18) What audience pleasures are offered by the magazine?
The audience pleasures are definitely Surveillance and Personal Identification.
19) What lifestyle and job would you expect the average Men's Health reader to have?
Definitely some higher class job, with a really good salary.
20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
It in use of a lot of people that goes to the gym as well as just readers that want to take care of their health as home. The magazines are at the gym so men just read it as they go working out throughout the week.
1) How does the magazine introduce itself?
Men’s Health is the biggest-selling men’s lifestyle magazine, both in the UK and worldwide.
It puts down the fact that they're better then their rivals.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It's very confident about its context. It's very dominant and the text seems like a good representation of masculinity shown through text.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men’s Health has the highest copy sales, highest readership and highest number of ABC1 and AB readers
4) What is the difference between circulation and readership?
Circulation is the actual number of copies printed and distributed. Readership is an estimate of how many people read the magazine in total.
5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].
Circulation: 180,000
Readership (ABC1 men): 643,000
Readership (AB men): 321,000
6) How do readers generally interact with the digital version of the magazine?
Most readers communicate with the magazine's digital version via mobile (68%). Another 11% tablet access to the journal and 21% access.
7) How many people do Men's Health reach across social media platforms?
1 million people through- Facebook: 944k, Twitter: 285k, Instagram: 66k
8) What is the audience profile for Men's Health readers?
Age range: 25-44
905k are ABC1
700k have a degree
200k earn over £50k
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
The readers spend aout £1.1 billion on fashion a year.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The value of Men's Health readers is £ 4,123. This represents the fact that the ABC1 demographic is the majority of readers.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of readers use moisturiser every day.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men's Health readers spend £238m a year on sportswear (including swimwear and trainers)
702k own a wearable device.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active- sportswear, Synchronised- watches, and Epicure- food and drinks.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
It definitely suggests that the readers are aged between 25-45 that are interested in a luxry lifestyle and getting the best help when it comes to their fittnes, fashion and health.
15) What additional brand extensions do Men's Health offer?
Survival of the Fittest- it's a race in UK, 4 events that quests about 15000 people.
16) What are the global statistics for Men's Health?
International editions: 37
Countries published: 60
Global circulation: 4.5 million
Global readership: 26.7
Websites: 25
Uniques: 23.7 million
Social Media Footprint: 19.3 million
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
It definitely shows
18) What audience pleasures are offered by the magazine?
The audience pleasures are definitely Surveillance and Personal Identification.
19) What lifestyle and job would you expect the average Men's Health reader to have?
Definitely some higher class job, with a really good salary.
20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
It in use of a lot of people that goes to the gym as well as just readers that want to take care of their health as home. The magazines are at the gym so men just read it as they go working out throughout the week.
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