Skip to main content

Magazines: Oh Comely - Language and Representation

Language: close-textual analysis

Work through the following tasks to complete your close-textual analysis of the Oh Comely CSP pages:

Front cover

1) What do the typefaces used on the front cover suggest to an audience?

The typography of the title is really inviting and creatve. It's a 'heandwritten' style which shows how unique it it.
2) The words under the title introduce the content and topics addressed. What do these suggest about the potential audience of Oh Comely?

It's definitely an audience that enjoys being in style and is interested in good quality entertaient, fashion etc.
3) How do the cover lines use narrative to create enigma? What do the cover lines suggest about the magazine's content and audience?

That it's trying to me minimalistic in the stylish way, guiding the readers what type of audience they are aiming for. 
4) Write an analysis of the central image.

The central image is a girl that really stands out form the stereotypical beauty, Her style is very unique It uses a woman who is unknown unlike in Men's Health, the use of minimal makeup and short hair subverts the standard cover star in magazines like these, showing the ever-changing way of feminism, and the use of the medium shows how it does not attempt to focus on the body, whereas the long-shot gets the whole body and can therefore be objectivised.
5) What representation of gender can be found on this front cover?

Gender fluidity, masculine feminity, feminists, trans.

Feature: Speaking Out

1) What does the headline and standfirst suggest about Oh Comely's feminist perspective?

It demonstrates the main focus of female empowerment and wants to strengthen the significance of what is happening. It shows women that want to be seen and are not fraid to do what they want.
2) What do the interviewees in this feature suggest about the values and ideologies that underpin this magazine?

Subvert stereotypes, as Amali De Alwis is the CEO of a code business usually connected with males, showing how overtime positions of women have improved overtime and how their values and ideologies have changed.
3) How conventional is the page design in this feature? Why?

It's very stylish and minimalistic. It shows that it's a very niche magazine.
4) Pick out specific aspects of this feature that subvert the stereotypical representation of women in the media. Are they different to what we may find in conventional women's lifestyle magazines such as Glamour or Cosmopolitan? Why is the absence of men a key feature of Oh Comely?

The women aren't sexualised or objectified, the issue is not about what to wear or what makeup should women use, but about the struggles.
5) How does the photography offer a fresh or unusual perspective on women?

The photography shows how women aren't objects, she's noy sexualised in any way. 

Feature: More than gender

1) How does this feature offer a fresh perspective on gender and identity?

It talkes freely about transgender people and shows the reader the perspective of their famnilies and normalises being transgender. 
2) What is the significance of the writer and photographer? How does this fit with the Oh Comely brand?

The photos are just normal photos. It is very clear that the photos have not been edited like they usually are in mainstream women magazines.

3) What style of photography is used in this feature?

Very natural and realistic, it lets us  symphetise with the people on the pictures.
4) What representations of the transgender lifestyle can be found in this feature?

It indicates that it is simpler because of culture and acceptance of a transgender lifestyle, it also demonstrates how through gender modifications you have a feeling of personal identity, as it makes you mentally stronger.
5) Why is the biographical information at the end of the article significant? (Clue: the writer is also an editor of a niche, creative magazine called Entitle).

It makes the magazine a lot more personal and unique.

Representation and identity

Work through the following questions on representation and Oh Comely:

1) How do representations in Oh Comely challenge stereotypes? 

It explores topics that are more then just fashion and romance, it goes into depth on what are women like inside and what issues do we have. It also emphesises how being different is wanted and normal, It shows a different side of women.
2) What representations of race, ethnicity and nationality can be found in the 'Speaking Out' feature?

Black, white, brown, this demonstrates Oh Comely's broad variety of depictions, this subverts ordinary stereotypes in magazines where you tend to see only white women, but Oh Comely provides an alternative.

3) What representation of women and femininity can be found in Oh Comely?

Definitely not sexualised and a lot of feminism. Being independant and strong, chasing your dream.
4) Why might Oh Comely deliberately under-represent men? (The absence of men in the magazine appears to be a largely deliberate move by the editors).

Oh Comely deliberately under-represented men to keep the audience focused on the women highlighted in the magazine, it also shows how society has changed over time, in which they want to inform their readers that they don't need men to make a female feel strong, lovely or strong.
5) Does Oh Comely fit into the possible fourth wave of feminism? Or is it evidence of post-feminism - that feminism is no longer needed?

It definitely fits in the fourth wave, showing a different style of looking at women and being feminine. It almost steps into the topic of gender fluidity.

6) How does the 'More than gender' feature challenge Levi-Strauss's structuralist theory of binary opposition?

7) Judith Butler argues gender is a performance. How does Oh Comely challenge traditional gender roles? You should refer to both the cover and the selected CSP features. 

It is the cover model on the front of the magazine, certainly. Her appearance and pose were built to highlight her facial features, not through her body appearance in which you wouldn't usually associate with women's cover star magazines.
8) Angela McRobbie explored the empowering nature of women's lifestyle magazines in the 1990s. Oh Comely seeks female empowerment in a different way. What differences can you find between Oh Comely and more traditional women's lifestyle magazines such as Cosmopolitan or Glamour

They aim to encourage females to modify to fit in with the picture of a' ideal' woman produced by society, this is shown through the front page of one of these journals, showing a slender female, and trying to strengthen the ideal picture. In Oh Comely, however, it's the reverse, where Oh Comely focuses more on women's effect and their intellect
9) David Gauntlett argues that identity is becoming more fluid, media representations change over time and that there are generational differences. Does Oh Comely support this viewpoint?

It definitely support that viewpoint. I think that the creators of OC would actually quote that in their magazine and that it's sort of their motto.
10) It has been argued that Oh Comely is a far more open text (Stuart Hall - encoding and decoding/reception theory) with more room for negotiation in interpretation. Do you agree with this view? Why?

It's definitely more open, but it also hits the popular view on gender ( gender fluidity ), allthough the topics might be controvertial. Like I said, It's definitely really open and fresh.

Comments

Popular posts from this blog

Representation theory

1) Why is representation an important concept in Media Studies? 'The word representation itself holds  a clue to its importance.' Representation is what we associate with a certain  person, place, object or idea being  represented. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The idea of the person on the photo can be changed and manipulated by many people in media industry to create a scandal so that the audience will be entertained. The person on the picture is actually a different person than what the producers and photographers make of her.  3) Summarise the section 'The how, who and why of media representation' in 50 words. It's mostly about the needs and the expectation of the audience, also about genre codes and how the limit the development, the narrative that would cover all the 3 important questions and that every small detail is imprtant and has an impact on the words and storytelling. 4) H...

Videogames - Metroid Prime 2: Echoes

Metroid Prime 2: Echoes - blog tasks Create a new blogpost called 'Metroid Prime 2: Echoes case study' and complete the following in-depth tasks. Language Analyse the  game cover  for Metroid Prime 2: Echoes (above). 1) How does the cover communicate the genre of the game? It's very Si-Fi, a lot of cold colours, suggesting that the game will contain a lot of adventure/action narrative.  The cover often expresses the genre through the character holding a weapon which is a prop, conveying the theme of action and adventure. 2) What does the cover suggest regarding gameplay and audience pleasures? Escapism - the game is si-fi, a totally different world- the audience can divert from reality. Multiplayer - playing with other people. 3) Does the cover sexualise the character of Samus Aran? Why/why not? Costuming does not concentrate on her type of body; however, it can be argued that it accentuates her curves in some respects, which identifies her as...

Score advert and wider reading

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? At the beginning, 60's advertising agencies relied more on creative instinct in planning their campaigns then of actual research. The visual aspect was simply more important. The “new advertising” of the 1960s took its cue from the visual medium of TV and the popular posters of the day.The posters relied more on photography then illustration. 2) What representations of women were found in post-war British advertising campaigns? In the times of p...