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Media Factsheet 03 and 126

Factsheet 03 1) What example is provided of why visual iconographies are so important? The science Fiction pieces that are so much different, yet still contain the same visual aspects. That's what makes a genre recognisable- without the visual iconography we wouldn't be able to recognise a specific genre. 2) What examples are provided of the importance of narrative in identifying genre? Soap opera and Sit-com.  The difference is very simple- soap opera uses more serious narrative, tend to be a little over dramatic. In sit-com they use more humorous approach to difficult situations. 3) What is the difference between character representation in action movies and disaster movies? In an action film the 'lone wolf' hero is usually alone, needs to solve a crime and fight villains all by himself.  In a disaster films the hero usually gets help from a group of people, making the hero a part of a team. 4) What are the different ways films can be categ...

Semiotics: icon, index, symbol

1) Icon: Index: Symbol: Icon: Index: Symbol: Icon: Index: Symbol: 2)  Why are icons and indexes so important in media texts? I think It's because people are more drawn to an actual image rather than a text, it's easier for them to remember what they just read or help them understand it more.  One of the main reasons is that the images have bigger impact on people. They don't have to concentrate and think about it when they see an icon, also the colors might draw extra attention.  Icon and index are also international.  3 )  Why might global brands try and  avoid symbols  in their advertising and marketing? It's because symbols are a cultural knowledge, and there are a lot of cultures and communities in the word, but the brands and companies want to be international. The icons and indexes have the same understanding all over the word, which gives an opportunity for the companies to reach for people all...