1)
Icon:
Index:
Symbol:
Icon:
Index:
Symbol:
Icon:
Index:
Symbol:
2) Why are icons and indexes so
important in media texts?
I think It's because
people are more drawn to an actual image rather than a text, it's easier for
them to remember what they just read or help them understand it more.
One of the main reasons
is that the images have bigger impact on people. They don't have to concentrate
and think about it when they see an icon, also the colors might draw extra attention.
Icon and index are also
international.
3) Why might global
brands try and avoid symbols in their advertising and
marketing?
It's because symbols
are a cultural knowledge, and there are a lot of cultures and communities in
the word, but the brands and companies want to be international. The icons and
indexes have the same understanding all over the word, which gives an
opportunity for the companies to reach for people all around the word.
4) Bloomingdale’s wished their readers a cheery
holiday with this creepy ad
In this ad we can see a clear
misunderstanding. The symbols that the company was aiming to deliver weren't what
people got from that.
The Bloomingdale was trying to make a funny and innocent joke for the Easter
holidays, but the joke written on the poster and the creepy guy looking from
the corner of the ad at the girl didn’t really help with making everyone feel
less uncomfortable.
5) An advert for Nike
This advert for Nike is a very good
example of a minimalistic and well put poster.
The symbols: the quote 'stop dreaming, start working' with the sports
brand is telling us that the company is aiming to determine us to do what we
need to.
The icon - the clouds- show that we can climb to the very top. It also
shows us that we can achieve a lot is we work hard enough.
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