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Semiotics: icon, index, symbol



1)

Icon:
Image result for a cat

Index:
Image result for cats footprints

Symbol:
Image result for the word cat

Icon:
Image result for a car
Index:
Image result for slady opon na drodze

Symbol:
Image result for the word car
Icon:
Image result for school


Index:
Image result for back to school pack

Symbol:
Image result for the word school




2) Why are icons and indexes so important in media texts?

I think It's because people are more drawn to an actual image rather than a text, it's easier for them to remember what they just read or help them understand it more. 
One of the main reasons is that the images have bigger impact on people. They don't have to concentrate and think about it when they see an icon, also the colors might draw extra attention. 
Icon and index are also international. 

3) Why might global brands try and avoid symbols in their advertising and marketing?

It's because symbols are a cultural knowledge, and there are a lot of cultures and communities in the word, but the brands and companies want to be international. The icons and indexes have the same understanding all over the word, which gives an opportunity for the companies to reach for people all around the word.

4) Bloomingdale’s wished their readers a cheery holiday with this creepy ad 




In this ad we can see a clear misunderstanding. The symbols that the company was aiming to deliver weren't what people got from that. 

The Bloomingdale was trying to make a funny and innocent joke for the Easter holidays, but the joke written on the poster and the creepy guy looking from the corner of the ad at the girl didn’t really help with making everyone feel less uncomfortable. 

5) An advert for Nike

Image result for a good advert examples

This advert for Nike is a very good example of a minimalistic and well put poster. 
The symbols: the quote 'stop dreaming, start working' with the sports brand is telling us that the company is aiming to determine us to do what we need to. 
The icon - the clouds- show that we can climb to the very top. It also shows us that we can achieve a lot is we work hard enough.

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