Skip to main content

Semiotics: icon, index, symbol



1)

Icon:
Image result for a cat

Index:
Image result for cats footprints

Symbol:
Image result for the word cat

Icon:
Image result for a car
Index:
Image result for slady opon na drodze

Symbol:
Image result for the word car
Icon:
Image result for school


Index:
Image result for back to school pack

Symbol:
Image result for the word school




2) Why are icons and indexes so important in media texts?

I think It's because people are more drawn to an actual image rather than a text, it's easier for them to remember what they just read or help them understand it more. 
One of the main reasons is that the images have bigger impact on people. They don't have to concentrate and think about it when they see an icon, also the colors might draw extra attention. 
Icon and index are also international. 

3) Why might global brands try and avoid symbols in their advertising and marketing?

It's because symbols are a cultural knowledge, and there are a lot of cultures and communities in the word, but the brands and companies want to be international. The icons and indexes have the same understanding all over the word, which gives an opportunity for the companies to reach for people all around the word.

4) Bloomingdale’s wished their readers a cheery holiday with this creepy ad 




In this ad we can see a clear misunderstanding. The symbols that the company was aiming to deliver weren't what people got from that. 

The Bloomingdale was trying to make a funny and innocent joke for the Easter holidays, but the joke written on the poster and the creepy guy looking from the corner of the ad at the girl didn’t really help with making everyone feel less uncomfortable. 

5) An advert for Nike

Image result for a good advert examples

This advert for Nike is a very good example of a minimalistic and well put poster. 
The symbols: the quote 'stop dreaming, start working' with the sports brand is telling us that the company is aiming to determine us to do what we need to. 
The icon - the clouds- show that we can climb to the very top. It also shows us that we can achieve a lot is we work hard enough.

Comments

Post a Comment

Popular posts from this blog

Score advert and wider reading

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? At the beginning, 60's advertising agencies relied more on creative instinct in planning their campaigns then of actual research. The visual aspect was simply more important. The “new advertising” of the 1960s took its cue from the visual medium of TV and the popular posters of the day.The posters relied more on photography then illustration. 2) What representations of women were found in post-war British advertising campaigns? In the times of p...
Post a Comment
Read more

Videogames - Metroid Prime 2: Echoes

Metroid Prime 2: Echoes - blog tasks Create a new blogpost called 'Metroid Prime 2: Echoes case study' and complete the following in-depth tasks. Language Analyse the  game cover  for Metroid Prime 2: Echoes (above). 1) How does the cover communicate the genre of the game? It's very Si-Fi, a lot of cold colours, suggesting that the game will contain a lot of adventure/action narrative.  The cover often expresses the genre through the character holding a weapon which is a prop, conveying the theme of action and adventure. 2) What does the cover suggest regarding gameplay and audience pleasures? Escapism - the game is si-fi, a totally different world- the audience can divert from reality. Multiplayer - playing with other people. 3) Does the cover sexualise the character of Samus Aran? Why/why not? Costuming does not concentrate on her type of body; however, it can be argued that it accentuates her curves in some respects, which identifies her as...
Post a Comment
Read more

Videogames: Henry Jenkins - fandom and participatory culture

Henry Jenkins - fandom blog tasks The following tasks will give you an excellent introduction to fandom and also allow you to start exploring degree-level insight into audience studies. Work through the following: Factsheet #107 - Fandom Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #107 on Fandom. Save it to USB or email it to yourself so you have access to the reading for homework. Read the whole of Factsheet and answer the following questions: 1) What is the definition of a fan? A  fan , or fanatic, sometimes also termed aficionado or supporter, is a  person  who is enthusiastically devoted to something or somebody, such as a celebrity or band, a sport or a sports team, a genre, a politician, a book, a movie or an entertainer synonymous with "supporter". 2) What the different types of fan identified in the factsheet? Hardcore/True Fan,  Newbie,  Anti-fan. 3) What makes a ...
Post a Comment
Read more