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Reception theory






Reading:

Dominant: That ad shows that you shouldn't be ashamed of where you came from, and what you did in the past, you should embrace it and show people that you're a good person with everything that you came through. It tells us that we should live a full life because you don't know where it will end.

Oppositional: The ad tells us that we should commit crime and not fell guilty or ashamed. You don't have to become a better person, because media industry doesn’t care about your personality.
There's no point for you to think about you future, because the world nowadays is so violent that you can die walking down the street, so it's better to don't think about your education and future job.



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Reading:

Dominant: There's nothing that can stop you if you wear Nike, you can do everything if you really want to.
These shoes will make you run faster and achieve your success. The player is determined and focused.

Oppositional: All the new Nike shoes do is destroy the grass on the field. The player isn't even focused on the ball and it looks like it's a more of a battlefield then a football pitch.


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