Reception theory

Reading:

Dominant: That ad shows that you shouldn't be ashamed of where you came from, and what you did in the past, you should embrace it and show people that you're a good person with everything that you came through. It tells us that we should live a full life because you don't know where it will end.

Oppositional: The ad tells us that we should commit crime and not fell guilty or ashamed. You don't have to become a better person, because media industry doesn’t care about your personality.

There's no point for you to think about you future, because the world nowadays is so violent that you can die walking down the street, so it's better to don't think about your education and future job.

Reading:

Dominant: There's nothing that can stop you if you wear Nike, you can do everything if you really want to.
These shoes will make you run faster and achieve your success. The player is determined and focused.

Oppositional: All the new Nike shoes do is destroy the grass on the field. The player isn't even focused on the ball and it looks like it's a more of a battlefield then a football pitch.

Comments

Representation theory

1) Why is representation an important concept in Media Studies? 'The word representation itself holds a clue to its importance.' Representation is what we associate with a certain person, place, object or idea being represented. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The idea of the person on the photo can be changed and manipulated by many people in media industry to create a scandal so that the audience will be entertained. The person on the picture is actually a different person than what the producers and photographers make of her. 3) Summarise the section 'The how, who and why of media representation' in 50 words. It's mostly about the needs and the expectation of the audience, also about genre codes and how the limit the development, the narrative that would cover all the 3 important questions and that every small detail is imprtant and has an impact on the words and storytelling. 4) H

Videogames - Metroid Prime 2: Echoes

Metroid Prime 2: Echoes - blog tasks Create a new blogpost called 'Metroid Prime 2: Echoes case study' and complete the following in-depth tasks. Language Analyse the game cover for Metroid Prime 2: Echoes (above). 1) How does the cover communicate the genre of the game? It's very Si-Fi, a lot of cold colours, suggesting that the game will contain a lot of adventure/action narrative. The cover often expresses the genre through the character holding a weapon which is a prop, conveying the theme of action and adventure. 2) What does the cover suggest regarding gameplay and audience pleasures? Escapism - the game is si-fi, a totally different world- the audience can divert from reality. Multiplayer - playing with other people. 3) Does the cover sexualise the character of Samus Aran? Why/why not? Costuming does not concentrate on her type of body; however, it can be argued that it accentuates her curves in some respects, which identifies her as a

Narrative in advertising

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. The advert shows the diversity in young London and the way that you really have to give all you've got to actually be someone. And that's what the ad tries to show; that working hard is what makes you a Londoner. 2) Read this BBC feature on some of the people in the advert . How does the advert use celebrities and less well-known people to create stories in the advert? The ad has a lot of different celebs, but it also include some unknown faces right next to them. Also throughout the whole video we see London in a way that is not usually represented. We're not in central London, admiring the architecture, but in the streets further away, with people talking with their local slang, in their everyday life. It shows the audience that no metter if you're a celebrity or not, you can still make it to the top

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