Hypodermic needle model 1) Read this Mail Online article about the effects of video games . How does this article link to the hypodermic needle model? The Mail magazine shows a negative side of playing violent video games. This article has a lot of hypodermic needle theory. It shows that media has a bad influence on our behaviour. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? It blames everything on the violent video games and calls the 15-year-old a 'baby faced loner' saying that he rarely leaves his room. The Daily Mail newspaper just assumed that 100% of this behaviour is caused by video games, not by e.g. family issues or anger issues that existed before he started playing video games. Two-step flow model 1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today? ...