Read the Oh Comely website page on advertising and audience to get a good idea of the demographics and psychographics for the Oh Comely target audience then answer the following questions:
1) How does Oh Comely introduce itself?
The independent magazine is definitely made for 20-40 year old white women. It loos very modern and very rich of XXI century content. ''A powerful mix of words and pictures"
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
The print and statistics are much lower than the statistics for Men's Health (smaller audience, more niche)
3) How is Oh Comely distributed to the audience?
By autonomous stores / companies like global outlets
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
20-40 years old, middle-class, privilaged white women
5) What psychographic groups might be attracted to Oh Comely?
Succeeders, Reformers
6) What social class classification would you expect most Oh Comely readers to be? Why?
I think it's the highest class so something like A to C
7) What level of education would you expect for most Oh Comely readers? Why?
Definitely educated people, University/degree level.
8) What audience pleasures are offered by Oh Comely?
Surveillance, Visceral pleasures. The aesthetic and the information provided by the magazine is a key feature.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?
It definitely shows in the magazine. The whole issue is mostly about problems that not everyone can relate to. The writers write about what they want to write about and go for a smaller group of readers that will enjoy their material.
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
The idea of a magazine that doesn't put money as it's first proprity is a very personal thing to engage with. The audience that got interestet in the magazine in the first place is automatically engaged considering how specific the issues are that the writers wants to consider in the magazine.
1) How does Oh Comely introduce itself?
The independent magazine is definitely made for 20-40 year old white women. It loos very modern and very rich of XXI century content. ''A powerful mix of words and pictures"
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
The print and statistics are much lower than the statistics for Men's Health (smaller audience, more niche)
3) How is Oh Comely distributed to the audience?
By autonomous stores / companies like global outlets
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
20-40 years old, middle-class, privilaged white women
5) What psychographic groups might be attracted to Oh Comely?
Succeeders, Reformers
6) What social class classification would you expect most Oh Comely readers to be? Why?
I think it's the highest class so something like A to C
7) What level of education would you expect for most Oh Comely readers? Why?
Definitely educated people, University/degree level.
8) What audience pleasures are offered by Oh Comely?
Surveillance, Visceral pleasures. The aesthetic and the information provided by the magazine is a key feature.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?
It definitely shows in the magazine. The whole issue is mostly about problems that not everyone can relate to. The writers write about what they want to write about and go for a smaller group of readers that will enjoy their material.
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
The idea of a magazine that doesn't put money as it's first proprity is a very personal thing to engage with. The audience that got interestet in the magazine in the first place is automatically engaged considering how specific the issues are that the writers wants to consider in the magazine.
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