Julia Media Blog 1

1) How does Gilroy suggest racial identities are constructed? He has consistently argued that racial identities are historically constructed – formed by colonialization, slavery, nationalist philosophies and consumer capitalism.  Gilroy is saying that racism isn’t caused by race, racism causes race. Racism is not caused by the clash of two or more races – racism is not a natural phenomenon. Instead, Gilroy states that racial difference and racial identities are the product of racial oppression. 2) What does Gilroy suggest regarding the causes and history of racism? Racial identities are caused by historical conflicts that have brought different groups into opposition. That is not to say that there were no human differences before historical conflict between different groups; different human groups existed but their differences were not defined by ‘race’ lines. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees ...

Industry: Condé Nast 1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? Allure ,  Architectural Digest ,  Ars Technica ,  Backchannel ,  Bon Appétit ,  Condé Nast Traveler ,  Epicurious ,  Glamour ,  GQ ,  Pitchfork ,  Self ,  Teen Vogue ,  The New Yorker ,  Vanity Fair ,  Vogue , and  Wired .  2) What are Teen Vogue’s main sources of income? It's  selling online advertising space on their webside.  3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? They have different events organised, they as well as for examle youtube. 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry? It's hard to earn money from a digital magazine, and by seeling advertisement space they can control the products that they in s...

Audience 1) Analyse the  Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? It shows us that how Teen Vogue had adapted to the modern industry and went digital. Also there's a large number of people watching the videos which suggests that people prefer the visual content. The audience pleasure would definitely be pers onal identity because TV is definitely trying to help women to understand who they are. 2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this. It's a range from 15-28, young women  3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional ...

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential) Total = 25 = C WWW: loads of positives here: interesting, creative ideas with the potential to get even better with few aspects of exam technique! EBI: Q focus is the key.  Q2- 'How useful' - cover both sides  Q3 - digital media/internet - Q1 format is fine, you just need a tiny bit more explanation  2) Focusing on the BBC  Life Hacks  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Either side of the advice segments, Life Hacks plays music from the Radio 1 playlist which provides entertainment for its audience. Life Hacks offers educational content by addressing issues listeners may not know much about such as sexual health or mental illness. --- there should be more details t...

Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? Donald  Trump gaslighting America - an article by  Lauren Duca. 2) When was the original Teen Vogue magazine launched and what was its original content? Launched in 2004 as a little sister to US Vogue, Teen Vogue used to focus on the standard cocktail of fashion must-haves and celebrity worship. (A classic coverline from a 2005 edition was How To Get Perfect Party Hair.) 3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? Beginning with the August 2015 issue, the team, including then beauty editor Welteroth, engineered a shift. That issue featured three unknown black models on the cover, seemingly breaking all the rules (that you should have a famous person; and that having no Caucasian faces on the cover is a commerci...