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OSP: Teen Vogue - Audience and Representation

Audience

1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?

It shows us that how Teen Vogue had adapted to the modern industry and went digital. Also there's a large number of people watching the videos which suggests that people prefer the visual content. The audience pleasure would definitely be pers
onal identity because TV is definitely trying to help women to understand who they are.

2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.

It's a range from 15-28, young women 

3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?

Personal identity is definitely one of the main once considering the main focus of TV which is to show diversity and let minorities shine. 
Surveillance would definitely apply with celebrity and fashion, but it would also link to the personal identity.


4) How is the audience positioned to respond to political news stories?

The view on politics had been established from the first issue (Trump gas-lighting America). It's mainly negative, at least most of the views, TV is trying to make their audience see what they can fight for and what are their rights. 

5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.

'The Summit inspires, encourages, and connects a new generation of activists, creators and innovators, providing them with the insights and tools to change the world.' 
Teen Vogue is trying to make their audience stand up and talk. It could be said that their trying to erase the line between the audience and the producers. 

Representations

1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?

TV has active sections that empower young women like '21 Under 21' or 'A Seat at the Table' which suggests that the magazine is creating a stable ground for young activists to speak their truth.

2) How are issues of gender identity and sexuality represented in Teen Vogue?

Teen Vogue usually talks about the minorities and is fully supportive of them so social groups focusing on gender identity and sexuality are celebrated in the magazine. 

3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?

It mostly reinforces beauty stereotypes, the only difference is that it they're not old, but the magazine still tells you to buy a beauty product to look like this celebrity etg. 

4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed? 

Patriarchy is a system of society or government in which the father or eldest male is head of the family and descent is reckoned through the male line.

5) Does Teen Vogue reinforce or challenge typical representations of celebrity?

it mostly reinforce the physical representation, applauding them for the expensive dresses and heavy makeup, but they are challenging it a little bit, as well as make celebrieties speak about their every-day problems.


Feature: how Teen Vogue represents the changing nature of media aimed at women


1) How was the Teen Vogue op-ed on Donald Trump received on social media?

Social media exploded with praise—and with baffled reactions. The piece, one Twitter user noted, had “big words for a magazine about hairstyles and celebrity gossip.” Another user expressed pure astonishment: “Who would have guessed @TeenVogue might be the future of political news. Unreal coverage of the election.” Others were less kind, and a lot less subtle: “Go back to acne treatments,” one man snapped.

2) How have newspapers and magazines generally categorised and targeted news by gender?

The magazine world more or less followed the same format, with seriousness invariably reserved for men and masculine topics. 
They focused mostly on cooking, fashion and beauty, parenting, maybe even a little celebrity news. 

3) How is this gender bias still present in the modern media landscape?

People understood that a men’s magazine like Playboy could still feature hard-hitting articles and interviews, but Cosmopolitan was strictly for learning how to eat a donut off your man’s penis

4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?

Now there was incontrovertible evidence that women enjoyed being spoken to like intelligent human beings, rather than clothing-obsessed toddlers. Before long, the ladymags and the ladyblogs were not adversaries so much as cousins. They now draw on an increasingly shared strategy and talent pool.

5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? Does this explain the recent success of Teen Vogue?

It's definitely true, women can have th einterest in both fashion and politics. What's definitely working for Teen Vogue becasue women can choose if they want to engage in the politics or have a day reading the news about politics.

6) How does the writer suggest feminists used to be represented in the media?

They 'struggled to overcome the perception that they were sexless, grim bra-burners, uninterested in pleasure or aesthetics.'

7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?

That same tradition spearheaded by the early feminist blogosphere holds that femininity is not a form of stupidity. Call it Dworkin’s Curse: For decades, feminists struggled to overcome the perception that they were sexless, grim bra-burners, uninterested in pleasure or aesthetics.
It definitely doesn't make everything' fluffy' but simply embraces the culture of women. Being interested in politics doesn't mean that women have to resign from what they love which is fashion.  

8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?

They make you look like a beautiful pixie who fronts a glam-rock band. Also, white nationalism is a cancer on our democracy. Women are capable of holding both of these truths in their minds, and prioritizing them accordingly. 

9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist-blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?

If no one really cared and shared the blogs, it wouldn't be possible for the other too see, therefore the 'end of audience' theory is relavent. The audience is becoming the publishers.

10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?

I feel like we're in times of massive change and movements like feminism are popular right now so in some time, I do belive that the magazines willl become more 'hard-hitting' to the point when we'll enter the 4-th wave of feminism.

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