Julia Media Blog 1

1) Advertising: Introduction - narrative in advertising 2) Advertising: persuasive techniques 3) Advertising: the representation of women in advertising 4) Advertising: Score case study and wider reading 5) Advertising: Maybelline case study and wider reading 6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

1) How does Mistry suggest advertising has changed since the mid-1990s? The advertising became a lot more sexually-focused since 90s, there're also some homosexual images still dominated with heterosexual ads with stereotypical characters.  2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? There was a lot of confusion when it came to role of women after the WW2, which escalated to a little identity crisis. Men, trying to keep their dominant position in society, tried to argue that working women have 'dangerous consequences to the home'. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? The second that women started to experiment with things like make-up and clothes that they enjoyed, the  'dressed up' woman was instantly portrait as brainless and an accessory.  4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? The theory of...

  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' The section 'who are you?' is about  constructing an image to communicate  our identity. There's a difference between who we think, want and want to be seen to be. 2) List five brands you are happy to be associated with and explain how they reflect your sense of identity. nike,  apple,  marvel comics, gucci.  I feel like the concept of the of a well prospering company also depends on positive association when we hear the name of their brand. All of the brands above have a positive response from the costumers.  3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I feel like modern media is a more focused on the 'style' then a 'substance'. That means that people care more about ...

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. The advert shows the diversity in young London and the way that you really have to give all you've got to actually be someone. And that's what the ad tries to show; that working hard is what makes you a Londoner.  2) Read this  BBC feature on some of the people in the advert . How does the advert use celebrities and less well-known people to create stories in the advert? The ad has a lot of different celebs, but it also include some unknown faces right next to them. Also throughout the whole video we see London in a way that is not usually represented. We're not in central London, admiring the architecture, but in the streets further away, with people talking with their local slang, in their everyday life. It shows the audience that no metter if you're a celebrity or not, you can still make it to the top...

1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Language: Reading an image - advert analyses 4)  Reception theory 5)  Semiotics: icons, indexes and symbols 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - Bandura and Cohen - moral panic 12)  Audience theory: Media Effects factsheet 13)  Industries: Ownership and Control 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Industries: Brand Values and Lines of Appeal 18)  Representation: Introduction - Taken trailer analysis 19)  Representation: Theory - MM article and application of theory 20)  Represen...

Media Magazine reading Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our  Media Magazine archive is here ). 1) What are the two texts the article focuses on? Pan Am and Beyonce's 'Why Don't You Love Me' 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? The idea of a male gaze, which is the idea of sexualized madia pieces that are use to entertain male audience. 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? I feel like these texts show a different type of feminism, but they definitely don't show that there's no need of feminism anymore. 4) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Male Gaze- the way that the movies are made for male visual pleasure. Post-feminism- the time where feminism won't be needed anymore because the genders will be equal. Femini...

Ideology - final tasks (MM52 reading) Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The overview of The Hunger Games as an extreme of political over-powering and contrary between 'districs'. 2) What view of capitalist ideology is presented in the Hunger Games films? ' Capitol are the consumers, and the starving districts are their providers.' 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The Hunger Games films represent media as a form of manipulation that has bad (the Capitol controling the district with fear and distracting them from being rebelious) and good side (Katniss being able to spread hope and voice of encouragement to other districts). Page 48:  They Live  - Understanding Ideology 1) Read the article and summarise it in one sentence. The artical talked about the ideaology in the film, the way that we ar...