Julia Media Blog 1

Read the  Oh Comely  website page on advertising and audience  to get a good idea of the demographics and psychographics for the  Oh Comely  target audience then answer the following questions: 1) How does  Oh Comely  introduce itself? The independent magazine is definitely made for 20-40 year old white women. It loos very modern and very rich of XXI century content. '' A powerful mix of words and pictures"  2) How do the print circulation/readership statistics for  Oh Comely  compare to  Men's Health ? The print and statistics are much lower than the statistics for Men's Health   (smaller audience, more niche) 3) How is  Oh Comely  distributed to the audience?  By autonomous stores / companies like global outlets 4) What do you think the target audience demographics for  Oh Comely  might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on fu...

Create a new blog post called 'Advertising: Persuasive techniques'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll find our Media Magazine archive here . Answer the following questions on your blog: 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? "all publicity works on anxiety." This relates to the concept that advertising is trying to create the feeling of a failer, and the lack of fullfilment with our present life to make people  more willing to buy their product 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? It makes it look like the brands can give people a more glamorous or idealistic personal image, encouraging people to go out and buy these brands to have the  lifestyle portrayed by the braands.  3) How was Marmite discovered? German scientists discovered that brewer's yeast could be concentrated, bottled and eaten. The campaign w...

Gender, identity and advertising: blog task Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? This can be seen by changing the depictions of masculinity from the rugged, ladies man who holds all the power and dominates the score hair cream advertisement in the Maybelline advertisement to the much more fluid and equal image of MannyMUA. Who subverts the traditional masculinity epitome idea.  The traditional views of women as a housewife or 'low status' worker has been "kick boxed" out of the picture by successful 'girl power' icons 2) How does Gaunt...

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). Total: 46 - C WWW: Lots to credit here: engagement with issues, debates and context. Good use of theory and terminology.  EBI: Keep working on the written English! Sharper questions focus required in places e.g. Q1 and Capital in Q8 Need a bit more specific reference  to CSP, in places.  2) Read the  mark scheme for this exam  carefully, paying particular attention to the 'indicative content' for each question. This is some of the best learning you can do all year as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 additional point/theory:  Intertextuality: cover creates intertextual reference to King Kong stories/movies of 1950s  which engages audience using narrative. Barthes: action and enigma codes; action code o...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is a good assessment that shows real engagement with the issues and debates. You have clearly revised theory and the CSPs and use these well throughout. To pushup to B+... EBI: Written English. I know we've discussed this but Focus particularly on topic sentances in 20- mark questions. - content:cultural, historical or contemporary. More please! - sharp Focus on the Q required throughout 2) Read the whole  mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.  Facial expressions – female models’ open mouths suggest lust, desire. Male model makes eye-contact with audience.      Representation of female desire arguably reflects female empowerment McRobbie writes about in 1990s women’s magazines. Third-wave feminism – female sexua...