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Score advert and wider reading

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? At the beginning, 60's advertising agencies relied more on creative instinct in planning their campaigns then of actual research. The visual aspect was simply more important. The “new advertising” of the 1960s took its cue from the visual medium of TV and the popular posters of the day.The posters relied more on photography then illustration. 2) What representations of women were found in post-war British advertising campaigns? In the times of p...
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Narrative: blog task

1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Mystery/Science Fiction film 'Divergent It's a great example of  equilibrium, disequilibrium and new equilibrium in a text. At the beginning the world was synchronised and divided by fractions, but after the main character discovers that she doesn't fit in, everything starts to fall into pieces. The climax happens when the main character overcomes the villain and there's a new word where they run away to start a new life without fractures.  2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. Teen drama, Horror fiction, Comedy-drama series 'Teen Wolf' Setting: at the beginni...
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Videogames - Metroid Prime 2: Echoes

Metroid Prime 2: Echoes - blog tasks Create a new blogpost called 'Metroid Prime 2: Echoes case study' and complete the following in-depth tasks. Language Analyse the  game cover  for Metroid Prime 2: Echoes (above). 1) How does the cover communicate the genre of the game? It's very Si-Fi, a lot of cold colours, suggesting that the game will contain a lot of adventure/action narrative.  The cover often expresses the genre through the character holding a weapon which is a prop, conveying the theme of action and adventure. 2) What does the cover suggest regarding gameplay and audience pleasures? Escapism - the game is si-fi, a totally different world- the audience can divert from reality. Multiplayer - playing with other people. 3) Does the cover sexualise the character of Samus Aran? Why/why not? Costuming does not concentrate on her type of body; however, it can be argued that it accentuates her curves in some respects, which identifies her as...
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