1) Icon: Index: Symbol: Icon: Index: Symbol: Icon: Index: Symbol: 2) Why are icons and indexes so important in media texts? I think It's because people are more drawn to an actual image rather than a text, it's easier for them to remember what they just read or help them understand it more. One of the main reasons is that the images have bigger impact on people. They don't have to concentrate and think about it when they see an icon, also the colors might draw extra attention. Icon and index are also international. 3 ) Why might global brands try and avoid symbols in their advertising and marketing? It's because symbols are a cultural knowledge, and there are a lot of cultures and communities in the word, but the brands and companies want to be international. The icons and indexes have the same understanding all over the word, which gives an opportunity for the companies to reach for people all around the word.